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Market research

We conduct qualitative and quantitative market research depending on your needs. GURECA is up to date with new trends and uses a variety of methods to gather and analyze data, including surveys, interviews and software tools.

Our services include:

Customer analysis: Identifying their needs, behavior and consuming habits under your market segment. Leverage of the competitive landscape, together with their most valued aspects.

Brand awareness: From the inside to the outside, we evaluate how your business is perceived by your clients and how you reach them. We also look together for solutions to improve on different areas like digital and POS marketing, overall service level and signature competitive advantages.

Product research: We offer and share new options for your menus, which can be utilized in existing and new recipes. With a combinations of different techniques, we arrive to unique prototypes which can be tested by potential customers.

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